Strikeforce acquisition a Blueprint for growth

Clarendon Lawyers is pleased to have advised Strikeforce AMC Pty Ltd (Strikeforce) on its recent acquisition of Blueprint Group International Pty Ltd (Blueprint).

Strikeforce is a leading outsourced sales and merchandising company based in Australia and New Zealand, which specialises in brand activation and shopper marketing solutions. Blueprint is a sales and field marketing group with a range of marketing focused brands including Powerforce, CCS, AusRep and Extravert.

The acquisition took place by way of the purchase of 100% of the shares in Blueprint and completed on 23 May 2019. The Clarendons team was led by Managing Director, Tony Symons and Senior Associate David Bryant who were assisted by Lawyer, Stephen Dyason.

Mr Symons congratulated Strikeforce on its acquisition saying “Clarendons is delighted to have been able to assist Strikeforce in achieving such an outstanding outcome for its business – the largest privately owned outsourcing field sales and retail marketing agency in Australia & New Zealand. The ability to combine with Blueprint’s range of established marketing brands and extract the synergies from combining the two company groups will offer fantastic opportunities for growth and will ensure an outstanding quality of service and outcomes for its clients.”

Strikeforce’s corporate advisers were Henslow. Maddocks acted as legal adviser to Blueprint Group, with Miles Advisory acting as its corporate adviser.