Clarendons assists Perfection Fresh grow its berry category

Clarendon Lawyers is delighted to have advised Perfection Fresh on its acquisition of Queensland based Berry Yummy Marketing (BYM).

Perfection Fresh is one of the leading fresh produce businesses in Australia and the acquisition of BYM and its distribution and marketing business means that Perfection Fresh will now control around ten per cent of the Australian strawberry market through its network of growers in Queensland, South Australia, Victoria and Tasmania.

Perfection Fresh has secured year-round supply and will look to increase its market share through the production of “premium” varieties of strawberries utilising a combination of varieties exclusively licensed from Plant Sciences, Inc. and Perfection Fresh’s existing portfolio of premium strawberry varieties exclusively licensed from leading European plant breeders.   

The Clarendons team was led by Director, Nick Manuell, who was assisted by Director, Caroline van Grieken (Property), Zhong Wu and Ferguson Ryder. Talbot Sayer Lawyers acted as legal adviser to BYM.

Nick congratulated Perfection Fresh on its acquisition of the BYM business: “The addition of strawberries to Perfection Fresh’s berry category forms an extremely important part of Perfection Fresh’s overall strategy in that sector. We were delighted to assist and excited to see how the company continues to grow not only its berry portfolio, but the business in its entirety.”